News | Press release | October 30, 2024

Introducing Stormzy & Dyson.

Multi-genre artist Stormzy joins Dyson as a Global Ambassador.

Stormzy is a celebrated British musician known for his impactful lyrics and significant contributions to music. His debut album, Gang Signs & Prayer (2017), made history by debuting at number one on the UK Albums Chart, becoming the first grime album to achieve this milestone. The album garnered critical acclaim and won the Brit Award for Best British Album.

His second album, Heavy Is the Head (2019), further solidified his status in the industry, featuring hit singles like "Vossi Bop" and "Crown." It also debuted at number one and earned him the Brit Award for Best Male Solo Artist. Continuing this trend, his third album, This Is What I Mean (2022), also debuted at number one and received widespread praise.

At Dyson, we pride ourselves on relentless innovation.

We share a common guiding philosophy. Making the most of everything and consistently delivering better performing products. It’s what’s driven us to make smaller motors, to expand into different sectors, to solve more problems. It’s what’s driven Stormzy to master more genres, go deeper with lyrics and affect social change.

The film highlights how chaotic the life of a rockstar can be. Catching flights. Catching nights. Catching games. Catching moments to yourself. All while working on the next big track. It takes a sharp mind and strong will to cut through the distractions and focus on your passion. That’s what sets Stormzy apart. And it’s how Dyson OnTrac™ headphones help.

Dyson OnTrac™ headphones deliver up to 55 hours¹ of advanced noise cancellation on just one charge. Engineered with quick charging, so a 10-minute charge delivers 2.5 hours of extra battery and a 30-minute charge delivers 9 hours. Designed for focus on-the go.

On top of this, Dyson OnTrac™ headphones feature an enhanced sound range that preserves the integrity of the artists’ original audio. This is ideal for perfectionists like Stormzy, so they can hear back their music exactly as they intended.

Just like Stormzy, Dyson OnTrac™ headphones excel at delivering Rap, Gospel and more.

Stormzy is famous for his style, and when it comes to customising his headphones he makes no exception. CNC Black Nickel is his go-to colourway with Khaki ear cushions making for an evolution of his signature combination.

Creative partnerships, like art and technology, are delicate, expressive, and transformative. Watch our film to see how much life Stormzy fits into 55 hours on one charge of his Dyson OnTrac™ headphones.

Stay tuned for more exciting news on the Stormzy & Dyson collaboration.

Director Tom Gorst, Photographer Oscar J Ryan, Styling Melissa Holdbrook-Akposoe, Styling Assistant Cherelle Miller, Tailor Majula Laitinen, Grooming Bianca Simone Scott.