News | Press release

British singer/songwriter RAYE has emerged as one of her generation’s most groundbreaking artists. She made history by winning six BRIT awards in one night, including becoming the first female artist to claim the coveted Best Songwriter title. RAYE has also garnered accolades such as the MOBO Awards, Mercury Prize, and Ivor Novello Awards.

Growing up in London with Ghanaian, Swiss, and English roots, RAYE’s journey began in gospel music at her local church. Accepted into The BRIT School – alma mater to stars like Adele and Amy Winehouse – she left feeling creatively stifled, determined to carve her own path.

In 2021, RAYE took control of her career, parting ways with her label and independently releasing My 21st Century Blues in 2023. The album’s raw, emotional storytelling, led by her global hit “Escapism” featuring 070 Shake, earned widespread acclaim.

RAYE continues to create heartfelt, hypnotic, and genre-defying music. Her bold collaborations and instantly iconic videos – like the viral Flip A Switch challenge – further solidify her as a visionary in the industry.

This collaboration perfectly aligns with our shared vision. Through her relentless experimentation, boundary-pushing, and innovation in music and video, RAYE embodies the spirit of invention.

In her latest single, “Genesis”, RAYE showcases a remarkable command of genres like pop, jazz, and gospel. Her electric and eclectic style mirrors our drive to explore new frontiers.

Now, let’s explore how Dyson OnTrac™ headphones play a role in helping RAYE elevate her sound.

This film was brought to life by RAYE, Dyson, and a team of innovative creatives united by a simple idea: to truly flourish, you need to create your own space.

Just as RAYE has carved her own path in the music industry – independently releasing her work – she also builds a quiet space for her creativity to thrive. With Dyson OnTrac™ headphones, she blocks out the noise, allowing her imagination to flow freely.

Tuning out the distractions of the city or a bustling studio is essential to focus and experiment. Creating that personal space is vital for nurturing an idea – that’s why RAYE chooses Dyson OnTrac™ headphones.

With up to 55 hours of battery life,¹ even with Active Noise Cancellation enabled, Dyson OnTrac™ headphones provide the perfect environment for RAYE to cultivate ideas for days on a single charge.

Create. Uninterrupted.

Expression and inspiration go hand-in-hand. Giving yourself the freedom to play and experiment helps you discover your best ideas. That’s why Dyson OnTrac™ headphones come with customisable outer caps and ear cushions in a variety of colours and finishes.

Whatever your mood, style, or creative goal, you can craft your own signature look.

RAYE’s choice is the CNC Black Nickel outer caps with Oyster Pink ear cushions for a refined yet playful contrast. The bold pink against sleek black creates a striking, eye-catching aesthetic with understated elegance.

Creative partnerships, like art and technology, are delicate, expressive, and transformative. Watch our video to see how RAYE crafts a melody using Dyson OnTrac™ headphones, and explore how you can create your own signature look by visiting our store.

Stay tuned for more exciting news on the RAYE & Dyson collaboration.

Featuring RAYE, Agency Cuyjet Studio, Creative Director Mikey Robbins, Production Company 6 Degrees Films, Director Zee Ntuli, Photographer Grace Pickering, Music Composer Jamison Baken (p/k/a Leclair), Stylist Lauren Groves, Make Up Artist, Liz Martins, Hair Alex Price, Nails Rebecca Jade Wilson.