-
Dyson at Clerkenwell Design Week 2024
-
Did you know Clerkenwell is home to more creative businesses and architects per square mile than anywhere else on the planet? This makes it truly one of the most important design hubs in the world.
This year, from the 21st to the 23rd of May 2024, Dyson participated in Clerkenwell Design Week, as the event once again invited the global design community to partake in its spectacle, reflecting the creativity and collaboration within the industry.
Featuring 600+ showroom events, 11+ curated exhibitions, striking installations, topical talks, design destinations, a fringe programme, food and drink partners, and more, Clerkenwell Design Week firmly established itself as the UK’s leading design festival, offering a kaleidoscopic journey through the forefront of design innovation.
-
Why was Dyson at Clerkenwell Design Week?
Many designers primarily associates Dyson with consumer technology for the home. Our aim was to broaden this perception, positioning Dyson as a partner in aspirational interior and design projects, highlighting our heritage in design engineering. We value the colours, materials, and finishes used in our products to celebrate technologies and functionality, elevating the technology within.
-
-
Dyson and Design
Dyson fundamentally believes that form follows function, but that doesn’t mean the design comes second. We use colour to highlight the technology and draw attention to where users typically interact with the machine. Bright red is used in our vacuums for buttons to attach and detach parts, a key point of interaction. The materials we use are also carefully selected to offer strength and lightness. For example, the outer aluminium tube of the Dyson Solarcycle Morph Light is precision-engineered to a depth of just 0.7mm thick. Machined from extruded aluminium, the tube is rotationally punched to achieve the ideal dimensions and width ratio of the apertures, lending a beautiful gradient to the lit effect. Recognising designers’ interest in storytelling, we hoped to convey the Dyson story and its alignment with the design community’s values.
