Dyson unveils a brand new way to clean, with the first Omni-directional Fluffy cleaner head

Chasing fine, floating dust across the living room floor. Reaching under the sofa to capture hidden dust. Catching the last piece of cereal under the kitchen table. Traditional vacuums typically struggle with getting into hard-to-reach spaces and are inflexible to the daily assault course of cleaning obstacles at home.

The Dyson Omni-glide™ vacuum delivers a brand new way to clean hard floors. It’s the first ever Dyson vacuum cleaner engineered for daily cleaning in city homes, making it the perfect choice for users who like to vacuum often and get into the difficult nooks and crannies. Its omnidirectional Fluffy™ cleaner head[2] has been engineered to glide in all directions – forwards, backwards and even sideways. Rearranged into a new in-line format, the machine can lie flat and clean in tight spaces.

The Dyson Omni-glide has also been engineered with an in-line format, with the separation system, the motor, filter and handle all aligned, to enable the machine to lie flat to the floor[3] and clean in tight spacesⁱ, such as under a sofa or between furniture. This new format is the result of extensive research, including 470 hours of trials with 277 users in their homes across six countries.

With this new format, the engineers had to design a machine that had the core Dyson technologies – including a Dyson Hyperdymium™ motor – concentrated and rearranged in-line but still able to achieve no loss of suction, and spins at up to 105,000rpm. Dyson engineers have also maintained the Dyson five-stage filtration proprietary technology, even in this compact format, which ensures the machine can efficiently suck up fine dust hidden in those hard-to-reach places and capture 99.97% of particles as small as 0.3 microns, all while expelling cleaner air.

The Dyson Omni-glide™ is the first omnidirectional Fluffy™ cleaner head that floats on four 360° stabilising castors which allow it to move effortlessly in all directions and into tight spaces. It is our most maneuverable vacuum due to two core technologies: the omnidirectional fluffy cleaner head and the in-line format. The castors' height and placement were engineered to ensure minimal resistance – whether rolling forwards, backwards or sideways. Sealed ball bearings also allow for a smooth change of direction and minimise build-up of dirt.