Innovation | New machines

A year ago, Dyson unveiled a revolutionary new professional hair dryer enabled by new power-dense technologies. It has a new technology streamlined heater, the Dyson Hyperdymium™ motor, and intelligent Radio Frequency Identification (RFID) sensors in attachments which communicate with the hair dryer, automatically adjusting the motor and heater to deliver optimal airflow and temperature. The Dyson Supersonic r™ hair dryer is Dyson’s most powerful, yet lightest and most precise hair dryer to date. 30% smaller¹, 20% lighter², and more manoeuvrable than the original Supersonic™ hair dryer, it delivers fast drying, smoother and shinier results.³

Developed and tested with professionals, the machine has only been available for stylists to purchase so far, being unveiled at Fashion Week in the A/W24 season. It has since become an essential in the kits of talent such as Sam McKnight, Eugene Souleiman and Lacy Redway, who choose the Dyson Supersonic r™ hair dryer for its enhanced manoeuvrability, comfort and precision. Following participation in design reviews with Dyson engineers over five years, Matthew Collins, Global Styling Ambassador at Dyson, says “this is the best blowdryer I have ever used”. Elsewhere, Stylist Anthony Turner, backstage at the Issey Miyake A/W24 show, describes the machine as “a magic wand”, and stylist Gary Gill says, “at first glance it is visually astonishing, even strange. But I like it. I felt like it could never work, but it’s the complete opposite.”

Today, Dyson announces that the Dyson Supersonic r™ hair dryer will be available for general sale, making salon-finishes open to all. The announcement comes following demand from users hungry to achieve high-quality results at home between appointments. The machine will be available in two new colours – Ceramic Pink, inspired by the orient of a pearl, and Jasper Plum, inspired by the rare purple jasper gemstone (exclusive to dyson.co.uk). 

Founder and Chief Engineer, Sir James Dyson, along with Beauty President, Kathleen Pierce, Dyson’s Global Styling Ambassadors, and the engineers who developed the machine, are in Paris for the announcement during A/W25 fashion week. 

It’s a city that the company and its Founder are fond of, with the first Dyson Demo Store opening in 2000 on Rue de la Boetie in Paris. It offered a fundamentally different way to show technology. 

This week, Dyson’s flagship Opera store on Rue Auber will embrace the innovative spirit and excitement of Fashion Week. An intimate launch event gives beauty enthusiasts the opportunity to try the Dyson Supersonic r™ hair dryer in the Dyson Beauty Lab, before it is available to purchase across Europe from April, whilst it will be available for sale in the US and Mexico from 6 March, with other locations to follow in the coming weeks.

Alongside the launch of the Dyson Supersonic r™ hair dryer, Dyson is introducing a Styling Menu at select Dyson Demo flagship stores worldwide⁶ where beauty shoppers can explore this year’s trending styles on different hair types  and learn how to achieve their favourite look with the guidance of a Dyson styling expert

The Styling Menu kicks off with five signature looks “Styled with r”, curated from trend predictions by Dyson’s more than 50 Global Styling Ambassadors that have used the tool to create some iconic runway and red carpet looks in the past year. 

The five trending styles for the launch are: textured wave bob; S-shaped curls; sleek straight; halo curls; and soft twist outs. 

About the launch of the Styling Menu, Dyson’s Head of Global Education, Amy Johnson says, “It will be updated every season with looks created using different machines, ensuring fresh and iconic styles are at the forefront of our education programme for customers in store and online. Appoin™ents with stylists are bookable at the Dyson website, taking skills from the backstage to the front row, to you, at home.” 

Dyson’s Styling Menu features trend predictions for all hair types. Johnson continues, “Dyson engineers are passionate about researching and designing products with cutting edge technology for diverse hair types. Our stylists in Dyson stores, as well as our Professional Styling Ambassadors around the world, are excited to help you learn the skills to look and feel at the top of your game.” 

Visit your local Dyson styling lab and select a look from the “Styled with r” styling menu to get a taste of the latest in hair care technology and fashion-forward styling. 

The Professional edition, with a longer cable, in Vinca Blue / Topaz will still be available via Dyson’s “For Business” website page and through select trade distributors. For those looking to refresh their favourite styling tool, a new colourway with hues of bright copper and solid steel violet will be launching into the Professional range this summer. The original Dyson Supersonic™ Professional hair dryer will also remain in the range for stylists, along with the Dyson Corrale™ straightener.