Dyson launches new pioneering technology space in Harrods, London

Dyson’s latest innovations in Haircare, Environmental Care and cord-free Floorcare can now be found in the prestigious Technology Hall on the 5th floor at Harrods, where Dyson Experts are be on hand to educate Harrods customers and allow shoppers to get hands-on with Dyson technology. 

The new home for Dyson technology also boasts a luxury private styling station. Harrods customers can have their hair styled by a Dyson Stylist using the new Dyson Airwrap™ Multi Styler and dryer, Dyson Corrale Straightener and Supersonic™ Hairdryer. Dyson haircare technologies are suitable for all hair types and engineered with hair health in mind. The new Dyson space at Harrods will offer services including customisation of the Dyson Airwrap™ Multi Styler and dryer and Supersonic™, personalisation, exclusive colourways and a complimentary gift-wrapping service. 

Dyson at Harrods offers personalisation of up to three initials debossed in your choice of foil colour on the Dyson Airwrap™ Multi Styler and dryer and Dyson Supersonic™ hair dryer presentation case. Airwrap customisation is also available, allowing you to tailor your Dyson Airwrap™ multi styler, choosing from attachments to suit your hair type and desired style.

Yvonne Foley, Senior Direct Retail Manager said: 

“Dyson operates more than 300 Dyson stores worldwide, and our Dyson Demo store at the world's leading luxury department store, Harrods will add to our growth plans for the future. Together with Dyson's flagship Demo Store on Oxford Street, mall demo zones around the UK and our direct online store form a part of our ambitious direct-to-consumer plans for the future. We are thrilled to launch Dyson in Harrods on the 5th floor of their prestigious Technology Hall providing the Harrods customer to get hands-on with our pioneering technology.”