Dyson opens the doors to its fourth French Demo store in Marseille

The new 147m² space will showcase Dyson’s latest technology in home cleaning, air purification, lighting and hair care. This is particularly relevant given the importance of air quality to the city's residents – Marseille has become one of the first French cities to support and subsidise the adoption of electric vehicles and residents of the city are more susceptible to pollen allergies than the national average. What’s more, studies show that homes in Marseille are smaller than most French households, creating an increased demand for cordless home-clean technology.

“The best way to understand how Dyson technology works is to experience it first-hand. Although our Dyson Demo stores are retail spaces, they are first and foremost and environment where our visitors can try out Dyson technology, where our Dyson Expert teams – trained by our Dyson engineers – can offer demonstrations in the ultimate “try-before-you-buy” experience. We want our owners to be able to understand how our technologies work and test them so they can choose the right mchine for their home and lifestyle.”

Philip Parsons, President of Dyson EMEA.