Welcome to Spring/Summer 2021 Fashion Week with Dyson.
Every six months, the worlds of fashion and beauty turn their head to Fashion Weeks in New York, London, Paris, and Milan. The Dyson Corrale straightener is making its debut at Fashion Week, allowing stylists the flexibility, control, and agility they need during one of the most unique Fashion Weeks ever. Over the next four weeks, Dyson will be showing you how Dyson technology is helping bring Fashion Week to life. Follow along here on the Dyson Newsroom.
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New York
Fashion Week begins in New York City where the world's top designers, hair stylists, media, and influencers converge upon the Big Apple to see what trends they will be keeping an eye out for in the months to come. A mixture of American and international brands come to New York including the likes of Tommy Hilfiger to Tomo Koizumi and many more. At New York Fashion Week, you also have one of the most diverse groups of models at different shows, which means you're never going to get the same look twice at any show.
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Backstage at Jason Wu
Lead Stylist Holli Smith shares how the Dyson Corraleᵀᴹ straightener was used during NYFW's first show.
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In the Chair with Jawara
Dyson Global Styling Ambassador, Jawara Wauchope shares how the Dyson CorraleTM straightener has changed the face of fashion weeks, offering styling agility in uncertain times.
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London
Fashion in London is universally celebrated for its unbridled creativity. Its brilliance can be attributed to the ability to be informed and inspired by new aesthetics and the historical, the capital's diversity and inclusivity. It feels like style in London has something to say, which is often the case at the capital’s Fashion Week shows. London Fashion week is known for demonstrating fresh young talent. The shows regularly represent concepts that have been unafraid to experiment with innovation, push style boundaries and acquire a form of expression.
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Go backstage with Anthony Turner at Erdem
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Dyson x Erdem
Hair stylist: Anthony Turner
Anthony Turner called on the Dyson CorraleTM straightener’s ability to style anywhere, at any time with Erdem staging its SS21 show from the remote location of Epping Forest. Limited access to power when styling on-location is a common occurrence for many a seasoned stylist, yet armed with the full-performance, cord free capabilities of the Dyson CorraleTM straightener this problem is solved.
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Hair care technology for salons and stylists
Re-engineered for stylists.
For fast, effective styling.
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Milan
Fashion is one of the main pillars of Italian culture, with great heritage stemming from craftmanship and ateliers spread across the country. Renowned brands of the fashion industry were born in Italy – Versace, Valentino, Armani, just to mention a few – and Milan is considered the country's capital of fashion. Now, the city is investing in Fashion Week and young brands, as well as on renowned brands, to spread Italian culture around the world. Since the launch of the Dyson Supersonic hair dryer in 2016, Dyson has made a name for itself. By partnering with some of the most influential hair stylists in the world, we aim to highlight the importance of hair health while creating beautiful and shiny hair, straight from the catwalk.
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Dyson x N21
Hair stylist: Ramona Eschbach, 23rd September
To establish a “new way in fashion” as Alessandro Dell’Acqua says when talking about the new Spring-Summer collection, the inspiration for the hair styling - as per the leading hair stylist quote, Ramona Eschbach - was grunge. After this pandemic, when everyone embraced their natural beauty, natural hair is at the very heart of the styling Ramona created and is all about soft waves.
Stylists set to work on the model’s natural hair running a brush through the sections to tease out any knots and tangles at the ends before by adding water or moisture spray in preparation to style. The roots remained untouched, with flyaways left to form part of the organic look.
The hair was then dried into a soft blow dry finish with the Dyson Supersonic hair dryer and Smoothing Nozzle attachment. Waves were then created towards the mid to end of the sections by creating an S shape with each section, holding it in the palm of the hair and blow drying until completely dry, leaving the roots dry, but unstyled.
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Dyson x N°21
Hair stylist: Ramona Eschbach
To establish a “new way in fashion” as Alessandro Dell’Acqua says when talking about the new Spring-Summer collection, the inspiration for the hair styling - as per the leading hair stylist quote, Ramona Eschbach - was grunge. After this pandemic, when everyone embraced their natural beauty, natural hair is at the very heart of the styling Ramona created and is all about soft waves.
Stylists set to work on the model’s natural hair running a brush through the sections to tease out any knots and tangles at the ends before by adding water or moisture spray in preparation to style. The roots remained untouched, with flyaways left to form part of the organic look.
The hair was then dried into a soft blow dry finish with the Dyson Supersonicᵀᴹ hair dryer and Smoothing Nozzle attachment. Waves were then created towards the mid to end of the sections by creating an S shape with each section, holding it in the palm of the hair and blow drying until completely dry, leaving the roots dry, but unstyled.
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Paris
Widely regarded as the global fashion capital, Paris is home to the world's leading boutiques and brands. This centre of creativity and experimentation has attracted the best and brightest tailoring talent since the 15th century.
Once again, the city of light plays host to fashion week, with the top designers, hair stylists, media, and influencers descending on the French capital. When showcasing the latest trends and styles, Dyson technology is hard at work behind the scenes helping to bring the catwalk to life. -
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Dyson x Ralph & Russo
Hair Stylist: Larry King
With a tool that can truly be used from pool side to pool party, Larry King creates summer styles with the Dyson CorraleTM straightener for the Ralph & Russo show. Our latest professional technology offers cord-free capabilities to style anywhere, at any time and without compromising on performance. Whilst the Ralph & Russo show took place in a studio, this unique functionality makes the Dyson CorraleTM straightener the ideal partner for session stylists working on location.
Bringing out the texture of the model’s hair was key to the look sought by Lead Stylist, Larry King. He used the Dyson SupersonicTM hair dryer with Diffuser attachment to dry the hair, whilst setting in any existing movement. The Dyson CorraleTM straightener was then used to create messy movement around the hair line by clamping twisted sections between the tools unique copper flexing plates.
With a backdrop of Cuban inspired clothing, Larry describes the finished hair look as: “girls being in the sea or being in the pool and have just got the ends in the water, kinda got out and instantly been invited to the best beach bar and you throw that dress on and you look cool.”
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2020 A/W Fashion Week
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05 March 2020
Anthony Turner takes you backstage with Dyson to find out the inspiration behind the looks and how the Dyson Supersonic brought the looks to life.
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05 March 2020
Hear from James Pecis, Bob Recine, Jawara, and Jon Reyman on how the Dyson Supersonic brings looks to life during Fashion Week.
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17 February 2020
Dyson goes backstage at New York Fashion Week to ask models and stylists what hair means to them.
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Press contacts
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Liv Thomas
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