Dyson Demo store and Beauty Lab

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Collection of Dyson technology on display at the Dyson Demo store

Welcome to Dyson Demo

Dyson technology works differently, it is engineered to solve real problems. The best way to understand it is to experience it. This is why we created Dyson Demo - a place that brings to life the science and engineering at the heart of our machines.

Same day pickup available from London Oxford Street, please call 02074990999 for more information

Collection of Dyson technology on display at the Dyson Demo store

Book an appointment with a Dyson Stylist at our Demo Store

Our expert Stylists are here to show you how to create beautiful looks while protecting your natural shine. Available at £35 for a personalised consultation, wash, blow dry and styling.

Learn more about the Styling experience

Choose your look

Beach waves, bouncy curls or smooth volume? Select your desired finish from our curated Styling Menu.
Style with confidence

All styles are created using Dyson products, engineered for all hair types with less reliance on heat.
Earn rewards

Ask about our loyalty programme in-salon and receive a complimentary blow dry after 4 appointments.

Time to discover

Allow 45 minutes for your consultation as your Stylist takes the time to understand the technique needs of your hair, and advise on how you can achieve your styling goals.
Trial it for yourself

Recreate the salon style at home with your opportunity to test the latest Dyson technology and learn from the experts how to recreate that look for yourself.
Rated 5-Star by the GSG

The Good Salon Guide rating is awarded to salons with trained and qualified staff, using high quality products, and maintaining the highest standards of service.

Models using different attachments to style their hair.

Discover the Dyson Supersonic™ hair dryer.
Now with the new Flyaway attachment.

Our iconic hair dryer is fast drying with no extreme heat and comes with five attachments to style your hair your way. The new Flyaway attachment harnesses the Coanda effect to lift longer hairs and hide flyaways. Giving you a smooth, salon finish at home.

Book an appointment with a Dyson Stylist

Image of two models styling with the Dyson Corrale straightener

Discover the new Dyson Corrale™ straightener.
With flexing copper plates.

Out latest hair care invention lets you straighten hair with half the damage¹ - cord free. Experience it for yourself at the Dyson Demo Beauty Lab, while our stylists talk you through the Dyson technology.

Book an appointment with a Dyson Stylist

¹Thermal damage measured by hair strength, when creating an equivalent hair style. Tested on Corrale with flexing plates vs Corrale with solid plates.

Personalise your case. Exclusively in store.

Give your Dyson presentation case the personal touch, with your initials professionally debossed by our experts. Exclusively available at Dyson Demo stores when you buy the Dyson Airwrap™ styler or Dyson Supersonic™ hair dryer.

¹Presentation case colours may vary per store.

*Six colours are available to choose from: yellow, blue, red, fuchsia, iron, titanium. The colours available vary depending on the model of cordless vacuum. The offer is available either (a) with the purchase of a Dyson cordless vacuum at Dyson Demo or (b) to customers who previously purchased a Dyson cordless vacuum from Dyson.co.uk or Dyson Demo, provided that they attend Dyson Demo to redeem this offer within 14 days of the date of their purchase, with proof of purchase (receipt). There is no cash alternative. Available while stocks last. Dyson may withdraw or extend this offer at any time without notice.

Dyson Demo

447 Oxford Street, London W1C 2PR

Opening times:

Monday - Saturday: 10.00 - 20.00 Sunday: 11.30 - 18.00

Contact us

You can quickly access help and advice online – visit our support pages for troubleshooting, how-to videos and more.

Our helpline opening hours:

08:00 – 20:00 Monday to Friday
08:00 – 18:00 Saturday and Sunday

Visit the Dyson Community
Dyson’s Digital Assistant can help. Just click the purple icon at the bottom of the page.
Call us on 0800-298-0298