Dyson x Erdem

Hair stylist: Anthony Turner

Anthony Turner called on the Dyson Corrale^TM straightener’s ability to style anywhere, at any time with Erdem staging its SS21 show from the remote location of Epping Forest. Limited access to power when styling on-location is a common occurrence for many a seasoned stylist, yet armed with the full-performance, cord free capabilities of the Dyson Corrale^TM straightener this problem is solved.

Anthony recreated a modern and textured take on the signature dishevelled bun of Lady Emily Hamilton – a character of great gumption from the novel ‘The Volcano Lover’ who rose to become a powerful political player. In the shadow of the volcano, Lady Emily is a force to be reckoned with, unrelenting in the face of adversity.

Anthony curated the striking updo style with Dyson’s latest professional technology, beginning with the Dyson Supersonic^TM hair dryer and scrunch drying to create a natural kink. Hair was then brushed through before adding texture. The Dyson Corrale^TM straightener was used to add curls and S waves to add enhanced movement, before the bun was fixed in place and headband added.