Rethink
Products and technology
Cyclones, not wasteful bags. High-speed air to dry hands instead of energy-hungry heaters. Invention requires leaps of faith and the desire to try new approaches. By continuously improving every aspect of our technologies, using resources more effectively, we're making increasingly efficient machines.
Reinvented motors
Standard brushed motors are heavy and clunky, consuming more electrical energy. So Dyson set out to engineer one that worked better. The result was the Dyson digital motor, which has allowed us to pioneer new technologies in multiple categories.
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Cyclone separation
James Dyson first developed cyclone technology for the DC01 vacuum cleaner, reducing the need for wasteful bags. By separating dust from air using centrifugal forces, it didn't need the traditional bag that gets clogged with dust.
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Software
Dyson's software engineers improve the efficiency, intelligence and onboard performance of Dyson technology for a long-term approach. By looking forwards, Dyson software can help answer the problems others may ignore – pioneering efficient change.
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Batteries
Dyson engineers are developing core battery technologies, including cleaner, safer batteries with higher energy density, to maintain high performance.
Batteries
Dyson engineers are developing core battery technologies, including cleaner, safer batteries with higher energy density, to maintain high performance.
Filters
We engineer high-performance HEPA filters for our purifiers, and found a way to manufacture the filter frame from 85% recycled materials. Our latest machines also have a unique catalytic filter that destroys formaldehyde – and never needs replacing.
Filters
We engineer high-performance HEPA filters for our purifiers, and found a way to manufacture the filter frame from 85% recycled materials. Our latest machines also have a unique catalytic filter that destroys formaldehyde – and never needs replacing.
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We've always done more, with less
We started by removing the bag from the vacuum to prevent loss of suction. This was an engineering decision, and in saying goodbye to the bag, we removed an unnecessary consumable.
We've always done more, with less
We started by removing the bag from the vacuum to prevent loss of suction. This was an engineering decision, and in saying goodbye to the bag, we removed an unnecessary consumable.
Reduce, reuse, recyclone
In 1995, we released our first vacuum made using recycled plastic – the Recyclone™. Recycled products are now widespread, but at the time it was unusual. The process excited our engineers and taught us much about the material properties of recycled plastic.
Reduce, reuse, recyclone
In 1995, we released our first vacuum made using recycled plastic – the Recyclone™. Recycled products are now widespread, but at the time it was unusual. The process excited our engineers and taught us much about the material properties of recycled plastic.
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Vacuum cleaners
Our latest software allows our vacuums to automatically adapt suction on different floor types, increasing power only when needed and reducing it when not.¹ This optimises the efficiency of our machines.
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Hand dryers
Single-use paper towels are wasteful. The Dyson Airblade 9kJ hand dryer produces up to 88% less CO₂ emissions than paper towels. And with 388mph sheets of air to dry rather than energy-hungry heating, it's low energy – using just 9.1 kilojoules of energy per dry.
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Hair care
Over the past 20 years, Dyson has focused on the development of tiny, high-speed, efficient motors. Motors that maximise the performance from each joule of energy.
Hair care
Over the past 20 years, Dyson has focused on the development of tiny, high-speed, efficient motors. Motors that maximise the performance from each joule of energy.
Lighting
Jake Dyson saw the problems with conventional lighting and provided a solution. With a non-stop cooling cycle using Heat Pipe technology, our lights maintain light quality for up to 60 years.³
Lighting
Jake Dyson saw the problems with conventional lighting and provided a solution. With a non-stop cooling cycle using Heat Pipe technology, our lights maintain light quality for up to 60 years.³
Air treatment
Dyson purifiers automatically sense and react to indoor air pollution, capturing 99.95% of microscopic pollutants from the air.² When air quality has returned to a safe level, our machines can be set to switch off – to reduce energy consumption.
Air treatment
Dyson purifiers automatically sense and react to indoor air pollution, capturing 99.95% of microscopic pollutants from the air.² When air quality has returned to a safe level, our machines can be set to switch off – to reduce energy consumption.
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Download our products and technology sustainability magazine to learn more.
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Renew
Buildings and manufacturing
We restore and improve historic buildings, while finding clever ways to generate our own energy to power them. Continuing to do more, with less.
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Hullavington campus
The Hullavington campus is a restored airfield. In 2018, the hangars were faithfully renovated and repurposed. With cavernous, open plan and light interiors, high ceilings and double height mezzanines, it's now the home of our Robotics research and development.
Hullavington campus
The Hullavington campus is a restored airfield. In 2018, the hangars were faithfully renovated and repurposed. With cavernous, open plan and light interiors, high ceilings and double height mezzanines, it's now the home of our Robotics research and development.
St James Power Station
We restored St James Power Station with minimal embodied carbon in mind, while optimising energy efficiency and procuring renewable electricity.
St James Power Station
We restored St James Power Station with minimal embodied carbon in mind, while optimising energy efficiency and procuring renewable electricity.
Malmesbury campus
Our newest UK research, design, and development space is equipped with solar panels – producing enough energy to power the entire building. A ground source heat pump under the car park saves energy by regulating the temperature inside the Lightning cafe – and keeping our IT server centre cool.
Malmesbury campus
Our newest UK research, design, and development space is equipped with solar panels – producing enough energy to power the entire building. A ground source heat pump under the car park saves energy by regulating the temperature inside the Lightning cafe – and keeping our IT server centre cool.
From car park to a solar farm
In 2021, we converted our Dyson Malaysia Development Centre (MDC) car park into a solar farm, by installing 4,000 solar panels above 611 parking spaces. This generates an estimated 2.4GWh per annum.
From car park to a solar farm
In 2021, we converted our Dyson Malaysia Development Centre (MDC) car park into a solar farm, by installing 4,000 solar panels above 611 parking spaces. This generates an estimated 2.4GWh per annum.
Reshape
Education and medical
We empower the next generation of engineers to solve the problems of our age with education programmes and awards that encourage, recognise and reward.
The Dyson Institute of Engineering and Technology
The Dyson Institute of Engineering and Technology educates through engineering, with undergraduates working on everything from pollution-sensing backpacks to helping develop sustainable technologies.
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The James Dyson Award
Challenging young engineers and scientists to solve some of the biggest problems facing the world today. From technology that improves accessibility, to technology that tackles environmental challenges. With an increasing amount of environmentally-focused projects submitted each year around the world, the competition now has a dedicated Sustainability Award.
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The James Dyson Foundation
The James Dyson Foundation is Dyson's engineering education charity that helps promote change to young inventors, by introducing them to the exciting world of problem solving.
Re-defining air sensing technology
Dyson engineers created portable air monitoring technology to study air pollution around the world. From school children in London and Africa to athletes in Adelaide and Tokyo, the backpacks monitored exposure to pollen, dust, VOCs, nitrogen dioxide and other gases – along with the potential impact on wellbeing.
A new perspective to Alzheimer’s research
The James Dyson Foundation funds a £1.5m dementia research Fellowship, in partnership with Race Against Dementia. Dr Claire Durrant is supported by Dyson engineers, who help analyse brain samples on a microscopic level. Using in-house equipment and expertise at Dyson’s labs in Malmesbury.
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Download our education and medical magazine to learn more.
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Reimagine
Dyson Farming
Our engineers work closely with Dyson Farming. Using new technologies and ingenuity to grow produce responsibly and at scale, while also nurturing the natural environment and biodiversity.
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Download our Dyson Farming magazine to learn more.
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¹Best accuracy achieved in Auto mode. Auto ramp feature in Auto mode only. Testing based on average in home usage according to Dyson internal test data. Microscopic dust is defined as particles less than 100 microns.
²Filter efficiency tested at 0.1 microns (EN1822)
³Based from our Research and Development Campus in Wiltshire
